Instagram has become a powerful engine for network marketing, with more than 600 million users per month. It provides entrepreneurs the power to promote their business through social media marketing. It allows people the power to grow their business through online marketing. Now in 2020, people are more inclined towards social media marketing. You can now make your brand on Instagram. Everyone wants to recognize among the pool of people on Instagram. Many people are making their brands on Instagram. If you want to stand out from other Instagramers, you have to follow these simple steps and build your brand on Instagram. You will get success if you do the marketing right and make failed-proof plans.

1 : Business Strategy 

Whenever you want to start something new, you have to research that specific thing, and then you make a plan or a strategy to make it work. Certain things should be very well defined before building your brand on Instagram. First of all, your goals will determine your success. You should have a few goals in your mind that you want to achieve. Starting your work without having appropriate goals will cost you both time and money. Your goals should be relevant, specific, and doable. Once you have decided what you want from Instagram, then you have to target the potential audience. Most of the active users on Instagram are below 40 years of age. You should know who will buy your products and target the possible audience. After targeting your audience, you should keep a check on your competitors. Always learn from your competitors. It is an excellent habit. Do a complete research on your competitors. You should have comprehensive knowledge about what type of content they are sharing and which competitor is liked by the people and why. Adopt good things from your competitors. Once you are done with all these things, start making a strategy about your content that you are going to post on your Instagram page. 

2: Your Brand Slogan

The most important feature behind Instagram branding is the visual content that you share with your audience. Always start your Instagram brand with a slogan. The slogan should represent your brand. It should be very creative and selective. Slogan tells the people what you are going to work for. To make a slogan for your brand, think of a word that you want people to use when they talk about your brand. The motto is a message that you are giving people about your brand. There are a lot of keywords that you can use for your brand slogan, for example, quality over quantity, healthy balance, delicate, growth, etc. You should use this slogan in every single post that you upload on Instagram. Now the only way you can share your message with people is by mentioning it in your content. So the next important thing to build your brand is your content. 

3: Catchy Content

If you want to build your brand on Instagram, you have to be very clear about the content that you post on Instagram. You should decide what you are going to provide to your customers. You can see many different brands on Instagram, and the content they share is always regarding their brand. For example, if your brand is regarding handmade jewelry, then you should upload photos of your jewelry with a good caption and don’t just display the pictures also share posts of creating the jewelry in your creating space. Show them how much hard work you put in creating the jewelry. Your content is the best way to attract your customers towards your brand.

 The content can be anything; it could be a photograph, an article, a quote, etc. If you are posting pictures of your brand, make sure you take clear pictures. The background of your photographs should be immaculate and perfect.

4: A perfect Grid Layout

If you are selling products on Instagram, then you should choose an ideal layout to design feed for your brand. The layout should be based on the colors of your product. There are many different types of grid layouts available on Instagram that you can choose accordingly. Some examples of grid layouts include row by row grid layout, tiles grid layout, line in the middle grid layout, and much more. If you are using a grid layout, make sure you use the same grid layout for your posts every time you post something on Instagram. create a monotonous feed on Instagram. The consistency in your posts will help people to recognize you through the type of layouts that you use for your posts on Instagram.

5:Choose Specific Brand Color

Colors are an essential aspect of your Instagram branding strategy. Choose suitable colors for your brand and stick to it. Colors reflect your brand. You can choose one or more colors that represent your brand. Use that brand color in your slogan, your objects, walls, and clothes whatever you are selling on Instagram. Choose the brand colors appropriately. For example, many international brands use specific colors in their slogan, quotes, messages, boxes, etc. Like McDonald’s, use two colors, yellow and red. In this way, choose a perfect and bright color for your brand as bright colors attract the people.

6: Always Use the Same Fonts

If you share quotes and small articles, make sure you use the same fonts in all your posts. It will make your feed coherent and beautiful.

People will start recognizing your quotes from your font styles, and in this way, nobody would ever use your quotes; therefore, if you want to stand out from other content writers, you have to be very conscious about the type of fonts that you are using in your posts. 

7: Create Smart Hashtags for Your Posts 

Instagram is known for hashtags. Hashtags the most important thing in building a brand on Instagram after the visual content. Most brands are known for the hashtags they put in their captions. Hashtags help you to appear in the feed of Instagramers too who are not even following you. They are your identity. They reflect your work. If you want most of the people to view your page and products then you have to come up with creative hashtags that are related to your brand and the services that you are offering. You don’t need to use trending hashtags only but, you can also make your hashtags. If you don’t know how to create hashtags you should visit your competitor’s profile and see how they are using hashtags on their posts. 

It is also possible for you to create a branded hashtags. Branded hashtags will help you to attract your audience towards your products. Branded hashtags play a crucial role in promoting services on Instagram. It is noted that most of the successful people use 15 hashtags per post on their Instagram. Instagram allows you to use 30 hashtags in one post, but using so many hashtags in one post doesn’t look right. The number of hashtags will never increase your followers on Instagram unless you creatively use them. There is so much crowd on Instagram, and to make your place, you have to be very creative. Always balance your captions and hashtags. In this way, you can attract more customers. 

8:Instagram Stories and Live Sessions 

Instagram has introduced a new feature of live sessions, which will increase your brand publicity. As we all know that Instagram stories remain visible on your feed for just 24 hours only. If you want more people to view your stories, you should create a highlight section and let your customers watch your stories whenever they want to. Instagram is more useful in promoting your products than the photograph. You can add stickers in your stories too. Live video sessions are another way that will help you in promoting your business. You can let people ask you questions in your live sessions and clear the confusion of people. You can answer your customer’s questions directly. People like it when the owner reply to their queries instead of representatives of that brand. The live sessions will remain visible on your page for 24 hours, and anyone who has missed it can view it anytime. There is another feature of IGTV videos on Instagram, and in this way, you can upload videos on your page, and people can watch them anytime. To make all these things work, always add call-to-action to your Stories. In this way, you will let your followers visit your website. In this way, your followers will subscribe to your page, and this will promote your brand.

9: Collaborate with Others and Create Your Community 

If you want to be successful on Instagram, then you should collaborate with the right Instagram influencer. He will help you grow your audience, but he will also guide in several of your life. Always collaborate with someone who has the same business as you and who can talk about your products to his audience too. For example, if you are a content writer, you should never collaborate with someone who is an expert in graphic design. You will gain the trust and loyalty of your people over time. So always be patient. Whether you are running a small business or a large business, create your community on Instagram. It will require time and a lot of hard work, but it is worth it. If you don’t know how to create a community on Instagram or a beginner, you can use Instagram pods to build your community on Instagram. In this way, you and other brands will come together on one platform. You have to be very prompt in replying to them and engage with their posts and in return, they will do the same for you. In this way, you can also target the potential audience easily. 

10: Consistency 

The most important thing in building your brand is to be consistent. Make a schedule and post on time regularly. The timing of your posts on Instagram will profoundly affect the rate of audience engagement, so try to post when most of your followers are active on Instagram. If you are unable to post daily on your Instagram, it is advised to post at least three times a week. Always plan your content and work accordingly. It is a significant factor in building your brand on Instagram. If you don’t plan anything you will fall behind. 

11: Keep Checking Your Progress 

If you don’t track your progress on Instagram, you will never know if you are succeeding or falling behind. Keeping track of your progress is an essential step in building your brand on Instagram. You can use Instagram Insights to record your posts, stories, likes, and comments of the people. Now everything has been changed. There are many social media analysis tools that you can use to keep track of your progress. They will help you in keeping a record of everything that you do on Instagram. 


Instagram branding is not a very tough job; if you follow all the steps mentioned above properly, you can quickly build your brand on Instagram. One of the most important things is that you should be very consistent and patient. If you think that following all the steps as mentioned above, you will become popular in a day; you are at a loss. All good things come to those who wait and work correctly. Hard work always pays off. You just have to focus on your audience once you are visible to several audiences, then it will become very easy for you to promote your business. Anyone can build his brand on Instagram if he works hard and pays attention to his work.