How To Start Your Own Food Instagram Account

Is food photography something you'd like to get into? This is an extremely competitive market, so let's get that out of the way. Instagram is home to tens of thousands of food-related accounts, so you'll want to take the time to set up yours correctly.

The good news is that this is a highly sought-after niche with a lot of room for growth.

We'll walk you through the process of creating an Instagram account solely dedicated to food. The best way to get millions of followers and build a successful food brand is to follow these tips.

  1. Follow Your Fellows

On Instagram, following other foodie accounts is a great way to discover new cuisines and make new foodie friends. As you begin to build your own foodie network, feel free to follow any food accounts you find interesting. Taking a look at other people's feeds and food photos can also provide some inspiration.

  1. Exploring Is A Good Thing

Instagram's foodie community is vast, so don't be afraid to get lost and discover new dishes. It's easy to find other foodies on Twitter by searching for popular hashtags like #foodie, #food, and #foodgasm. Celebrities, chefs, and other foodies can be found using these popular hashtags. 

Due to the rapid addition of new posts under each hashtag, it's easy to lose track of time while scrolling through these pages. The power of hashtags is uneatbale on Instagram. Whether you are looking for an apparel business, someone selling sauce packaging machine, or even a top PTFE bellows manufacturer, you are just a single hashtag away. Although these niches can be very particular and Instagram has the power to bring them to you!

  1. Decide On A Target Audience

The first step is deciding on a specific niche if you haven't done so already. Even if your primarocus is a "food blog," narrow it down as much as you can. There are a wide variety of food accounts that you can open. 

As an example, your account could be centered around:

And there's a lot more!

It will be easier to connect with your audience if you focus on a specific niche. Also, sketch out a rough layout of your content. Is there a real person behind your food Instagram account, or are you just posting random pictures of food? Will you be posting recipes, or will you be describing your life as a "foodie" in general?

  1. Choosing A Name For Yourself

The next step is to decide on a name for your food blog. In order to have a successful food blog, the name must be clear and concise. When someone hears your name, they should be able to tell what your food blog is all about. Using words like "baking," "nourish," or "eat" in your business name is a good idea because they are descriptive.

Short words in your name are also a good idea. There is a difference between "The Healthy Eater" and "Healthy Eater". This is going to have a significant impact. If you want to be known as a food influencer, you can simply go by the moniker "Tom's Food Adventures" or something similar.

  1. Attempts & Mistakes Are Common

You've had enough of Instagram's pre-made filter options; now it's time to edit your own photos. Using the advanced editing features and manual process of adjusting the crispness, highlights, and colors, you can instantly make any one of the photos look more professional.

Learn the tricks to make your food appear more presentable. While shooting a meal, you can add a touch of art like adding an old beautiful perfume box by some popular perfume box maker. Or you can also add lit glass candle jars for a next-level feel 

It's simple to use and doesn't necessitate previous knowledge of photo editing software. And the best part is that you can make adjustments indefinitely until you are satisfied that the photo is at its best.

  1. Create A Profile For Your Dream Fans

The type of individual you want following the blog should be a consideration. That's the audience for whom you'll be creating daily content.

Creating a buyer persona is another term for the process of identifying your ideal customer. The more specific you are about who you're trying to reach on Instagram, the better you'll be able to craft content that they'll enjoy.

Check out the demographics of your competitors' customers to get a better idea of what your own audience might look like. Make a list of the interests of your target audience so that you can always produce content that they want to see.

Once you've decided on a niche and figured out who your audience is, stick to posting content that's relevant to that audience.

  1. Always Have A Camera With You

Even when dining out, don't hesitate to grab your camera to snap a few photos before you dig in. If you're lucky, you'll be served a delicious meal in a setting where the lighting is just right. It's never a bad idea to have a lot of photos of food on your camera's memory card. It's okay to use an old photo that you've never posted before if you're stuck and unable to think of any Instagram-worthy food dishes.

  1. Publish Your First Post

As soon as everything is set up, you can start posting. This is the part you've been looking forward to the most. Here is the most important thing to keep in mind when putting your content online.

Pay attention to the caption. Your caption is an important part of your Instagram strategy, and it can help you get around the algorithm. Make sure that your captions are well-written. After some time, you'll be able to tell which captions your audience prefers.


Your Instagram account doesn't need to be perfect, and you should not worry about it. Take your time and don't worry about taking the perfect picture every time you post. Do not let yourself become overly concerned about the outcome; this is all for entertainment purposes only.