It is a well-established fact that marketing is much more than delivering simple messages to your customers. It is a mixture of needs, desires, and emotions. Smart marketers know how to take advantage of these strong feelings. This is because when it comes to Instagram marketing, your unedited photos are good for nothing. It doesn't matter which industry you belong to, Instagram is now a saturated platform.
What this means is that your content has to be of top-notch quality to stand out from the rest and make a lasting impact on your potential consumer's mind. The app has seen rapid growth in its user base ever since 2010 and has never looked back.
Importance of photo editors on Instagram:
It is true though Instagram is the go-to place to attract potential customers. But, the only way you can do that is by posting great content to get noticed. This is where Instagram photo editors come into play. Having the right editor for editing Instagram photos will eventually make your Instagram marketing job easier. This is because, in order to ace Instagram marketing, all you need to do is post a breathtaking photo with a convincing caption.
A well-edited photo can go a long way in a world that is already very fast-paced. This is because your Instagram followers expect bright and refined pictures. Also, a good editor can help you achieve consistency in your photos. A good editor can help you edit and resize your photos effectively. Not only this, but it can also help you with basic retouching and major repairs, background modification. Aside from this, you can also add interesting elements like graphics and texts. Now that we have discussed the utility of photo editing apps, let us review some of the best photo editing apps out there.
VSCO:
VSCO is a mobile app that not only lets you edit your pictures but also lets you apply filters to your photos to share photos on social networks. Not only this, but the app also features high-quality photoshop filter plugins. But this feature was designed primarily for pro editors. Also, VSCO offers web galleries for your images. Aside from this, the app is free for its users ( it does include some in-app purchases ). Also, at the time of installation, you will have to accept prompts that allow the app to send push notifications.
- Interface: The app will become available to use once you have granted all the permissions required whatsoever. The app also lets you work with photos that are already present in your camera roll. There is a downside attached to its android version though. The android version of this app does not offer shooting options, but iOS does.
- Features: The app also offers manual ISO settings, exposure, white balance, and focus. Not only this, but the app also lets you save images in a raw camera file format. This option provides the users with more room to correct lighting. You can also color after the shot because the app saves all the information extracted from the camera sensor.
There is a downside attached to iOS as well. The app won't let you zoom from the default camera. But this can be compensated later on as you can always crop later. The app mostly deals with the filters but at the same time, it does offer basic image adjustments such as color saturation, contrast, exposure. Also, by clicking the tone button, you can access shadows and highlight adjustments. This feature can attract the attention of any serious editor, as it helps a great deal in carrying out routine editing tasks.
- General Overview:
The app is a good choice for someone carrying out routine editing tasks. This is because the app carries an attractive and simple design. The minimalist design makes it easier for users to engage with the app. Also, the app features tools that are good for exposure and color. Just like anything, the app also has its fair share of cons attached to it as well. Though the app offers unpaid services, they are very limited. Most of the filters require a paid account. In addition to this, the app also does not support dark mode, which may be disturbing for some users. Aside from this, the app also doesn't offer any desktop apps.
Instasize:
Instasize is a photo editor built for content creation for social media apps. The app even has preset for Twitter, and Pinterest, Instagram, Facebook. Aside from this, the app also offers features like crops, zooms, and skew adjustments in a bid to keep your framing accurate, also most of the same manual image adjustments found in Instagram or Photos. The app also offers a wide range of highly effective tools.
One of the best features is the Retouch section, which offers an easy way to whiten teeth or smooth wrinkles. These vanity effects are a little difficult to apply and not as impressive as specialist retouching apps, nonetheless, these are good features. At the same time, the app also offers a very easy way to create grid-like collages of multiple photos, which is something surely not found in Instagram and similar photo-sharing apps.
Also, they can all be saved at a high resolution with no watermarks. Another plus point of the app is that it performs equally well on both photos and videos. All the filters and editing tweaks that are available can be used on your movie clips just as effectively as your camera snaps, which is quite rare in photo editing apps. The app also features slick photo filters for one-tap adjustments and also features easy-to-use text tools with pretty fonts to write captions and titles. Also, the way you can set up an image and then quickly tweak its size for various media platforms without creating the whole thing from scratch each time is something that most photo editing apps do not offer.
Cons: Just like every other app, this app also has its fair share of cons. For instance, the user has to double-tap to switch out a photo, or only being able to select one image at a time when crafting a collage, casts a negative impact on the app's interface. Aside from this, there are some slightly vague icons, which suggest that the app is perhaps not as intuitive as it should be, but all in all, the app offers a good user experience and won't fail you.
Snapseed:
Unlike your typical one-dimensional, tap-to-apply photo-editing app. Snapseed is aimed at more discerning photographers and provides all of the photo-editing tools one could wish for. The app went under various changes and updates on both Android and iOS, which included a new design and streamlined editing tools in version 2.0. The tutorials which used to walk the users through were lost and so were the Grunge filter and Tilt-Shift effects.
Interface: The app has a very user-friendly interface. It features a plus sign located in the bottom-right corner which is the most important button on the main screen. This is because it calls up the grid of editing tools and filters and this is exactly what makes snapseed stand out. Not only this, whenever you pick a tool or filter, there's a control panel located at the bottom of the screen where you can adjust the tools and save or cancel your edits.
Snapseed in the past had a quick tutorial that would get you started with the app. It is now replaced by shorter tutorials for each tool that move so quickly they can be hard to follow. Due to the nature of tutorials, it would be wise for users to learn the app alongside practicing it because tutorials are mostly hard to follow.
With every new filter or effect, you add to your photo, Snapseed creates a layer similar to photoshop, due to which you can keep track of the changes you made. You can also delete or tweak individual Stacks at any time without compromising on other edits you've made. Not only this you can also copy all of the layers used in one photo and simply paste them onto a different picture.
Once you are done with editing and applying filters, you can either save the photo, which replaces the original in the iOS Photo app, or you can also save a copy to keep the original image as well. On Android, Snapseed will automatically save a copy in a separate Snapseed folder on your phone, just so you never lose the original
Cons: Just like every other app, this app also has its fair share of cons. Such as the app requires a slight learning process. Also, the app is not for someone who is just starting with photo editing. Also, the app requires you to be vigilant when it comes to saving your work.
Conclusion: As stated earlier, visual content requires professional editing, which the aforementioned apps do offer. You can easily make the best choice by evaluating the pros and cons.