Music is known as the food for your soul. It not only lightens the mood but also plays a major role in an individual’s personality. Nowadays, as influencers’ trend is rising every day, this occupation has taken over every niche, including music. According to a survey, out of all celebrity niches, singers and music composers have a massive impact on their followers.
Keeping in mind, there are many famous music influencers from all over the world swaying their audience for making their routine choices. These music influencers temp their traffic to purchase a particular product or try out a certain service just through the position, expertise, power, or the interaction with the audience.
These influencers are generally well-known and well-established artists who are often pursued by the brands for collaborative campaigns. As Tik Tok has now become very influential and aspiring, a huge number of the category has been shifted to the application.
This article will let you know some of the renowned music influencers on social media worldwide.
Top Music Influencers in 2021
Here are some of the renowned music influencers on social media in 2021
Who isn’t aware of the name Snoop Dogg. He is one of the renowned social media celebrities, being the coolest 47-year-old rapper. Snoop is also a producer and a songwriter and producer. On the most rushed social platform, Instagram, he has around 35.7 million followers, and on YouTube, the number of subscribers is beyond 5 million. Many popular, often criticized brands adore Snoop Dogg, as he defends people smoking weed. Snoop Dogg is the biggest weed promoting influencer of the world.
Every throat knows the rhythm of “Senorita,” and every foot taps on it. The Cuban-American singer and songwriter have made everyone fall in love with it. Camila Cabello is a well-known artist who announced the partnership with Save the Children movement in 2016. The motive was to raise awareness about equal rights for women for health care, schooling, and other success possibilities by designing the limited-edition T-shirts that said: “Love Only.” Since then, a massive increase in her followers has been observed. It has reached around 40.3 million followers on Instagram to date.
Whenever somebody says “Bodak Yellow,” the only name that pops up in mind is Cardi B. The 26-year-old American rapper has taken fashion and singing to the next level. She is renowned for her breakout singles. These singles had reached the number one title on the most popular award, the Billboard Hot 100, held in 2017. Many brands, including clothing, skincare, shoes, etc. pursue Cardi B for promotion and collaboration.
One of the most adored and loved singers of most teenage girls worldwide is Shawn Mendes. This 21 years old Canadian singer and model is not only fantasized because of looks but also because of his singing skills too. Shawn had started learning guitar without any instructors just through some videos on YouTube when he was 14. It took him just a month to polish himself, and then he was the one posting videos on YouTube. Now, only on Instagram, he has around 52 million followers. Mendes is now one of the leading music influencers having a major impact on teenage girls.
Rihanna is known as the queen of pop singing, considered a Pop superstar and the goddess of fashion and style. She is being looked at by her followers for attempting many different music styles and restyling her pictures. Rihanna has around 75 million followers on Instagram. Rihanna has also launched her product, which is managed by her through Instagram. She promoted her brand, which is basically clothing and beauty related collaborating with other similar brands. Many other niches of businesses also reach Rihanna for running their marketing campaigns or promoting their latest products.
Katy Perry is the most popular influencer in her field for almost a decade. She has broken several records even after being born into a religious family. Since the age of 9, Katy got into singing and would go for her singing lessons. She learned the guitar notes when she was 13. Katy had her first break with a gospel album cementing her feet in this industry. Since then, she is moving up and ahead on her success journey, having 85 million followers on Instagram right now. She has collaborated with many brands to promote their products and services.
Every teenage and even middle age person knows “Love Story” by heart. This amazing song is a blessing by non-other than Taylor Swift, the barbie in real life. She has recently crossed the mark of 122 million followers and has been declared as one of the most followed celebrities on Instagram. She is the most popular singer among youth because she narrates her personal incident expressing it through songs. She has dived into the field of music since the 14 year and has gained major media coverage and attention due to her relatable lyrics. She is one of the higher-charged music influencers because of her extensive number of followers.
An American pop star, who doesn’t need any prefixes for her introduction, and all her work explained her glory is Beyonce. She is the largest pursued celebrity and comes under the top five music influencers around the world. She has started struggling in the music industry since she was young, and now she has around 133 million followers on Instagram. She is one of the most progressive celebrities on social media.
Who doesn’t remember the cute little Disney girl who is glamorizing our lives from appearing to our Televisions to our smartphones? Selena Gomez started her career through Disney with different teen-comedy series at the age of 9. She started her career as a singer soon after the suggestion of one of the producers. Now, she’s the brand ambassador of major brands, including A-12 and PUMA, having 157 million followers.
Another young music influencer who has reached around 31 million followers on Instagram, Dove Cameron, is a teenage boy’s dream girl. She is not only a singer but an actress too. This increases her popularity. Many middle-aged people must have remembered her from Mal’s role in the Descendants film series and from Liv and Maddie, Disney Channel adolescent sitcom, as dual roles of the eponymous protagonists. Dove is now standing at almost 31 million followers on Instagram.
Chance the Rapper
Now let’s not just talk about the mega music influencers; we should know about the top micro-influencers. Many rappers and Tik Tok stars became popular due to their relatable attitude towards their audience.
Similar to them, here is a rapper who got overnight popularity by posting his songs on the internet. He took charge of a streaming service and started posting his earliest work, including mixtapes and rap doodles on it. It gained immense popularity making him a renowned music influencer. Brands often pursue him on the local and international levels to create brand awareness and promote the brand among his audience.
Many emerging and talented singers and songwriters were observed by the world thanks to our very own TikTok. This includes the famous music influencers Loren Gray; she also received her big kick as a music influencer through TikTok, which led to her immense popularity of 17.7 million followers on Instagram. She has also created a channel on YouTube expressing her medium, which has over 3.5 million subscribers.
She has also been pursued by many popular brands, including clothing wears and skincare products. Loren has traveled to different parts of the world as a music influencer for building a stronger impact on her audience.
Jannat Zubair Rahmani
A 17-year-old emerging actress in India, Jannat Zubair Rahmani is very hard to be considered as a certified music influencer. However, her 10 million followers on Instagram convinces you to respect her niche. She is doing her best to please her range of audiences and is approached by many international brands due to her uprising popularity.
Regardless of the type of influencer you’re searching for, whether it is micro-influencers or mega-influencers, your main focus should be your targeted audience. Another factor that matters the most is the type of campaign your brand needs. The authentic music influencer with reliable audience relations can make a sufficient difference. It would be easy to find your desired influencers if you know every ordeal of the industry.