Instagram's new feature is creating buzz all over, and everyone is excited about it. Instagram is pushing Reels across its platform. The question is, how to make a viral Reel on Instagram? If you know how to go viral using Reels, you can get a ton of views and engagement.
This blog will dive into what it takes for creating viral Instagram Reels. We'll cover everything- from viral hashtags for Reels to popular music to using trends to captions- and everything in between.
Let's dive in.
Table Of Contents
- How Many Views Is Viral On Reels?
- Create Great Content
- Hook, Story, Call-to-Action Framework
- Hashtags For Reels
- Stay Consistent
How Many Views Is Viral On Reels?
Before we start scratching our heads with how to go viral with a video on Instagram, we need to ask: how many views count as a Viral video? There is no specific number that validates the virality of a Reel video. It all depends on the general performance of the content on the platform. If a video gets 5X or more views than a video would get normally, we can say it has gone viral. Interestingly, quite often, a video with 5X views than the average view count is all that is needed to push a couple of videos across the million views mark.
Using viral hashtags for Reels (with over millions of video views) helps push your video to more people and gives it virality. It results in a huge surge in Instagram followers and an elevation of the average view count bar. While growing your insta account organically is a long and tiring process, you may shorten the success curve if you buy Instagram followers from a credible source trusted by countless businesses and influencers just like you.
Create Great Content
You've probably heard this a million times before: content is king. And it remains true to this day. Every viral content on Instagram or any other platform delivers value to the target audience. If there's no value, it won't get any attention from the audience. Let's explore different ways you can create amazing Reels that can increase your chances to go viral on Instagram
3 Elements Of Viral Content On Instagram
While many different types of content go viral on Instagram, all of them have one or more of these elements in them:
- Education
- Inspiration
- Relatability
Educational content including Reels and Stories tends to do great on Instagram. People love to be educated about a specific topic, tool, or market trend to catch on. In the age of smartphones and tablets, everyone is looking for inspiration to fuel their journey. Inspirational stories and transformations get a lot of attention and engagement from the audience.
Relatable videos go viral since the audience connects with them in a better way. It piques their emotional attachment to the story and can't help but engage; that adds to the virality of the video. You should create Instagram Reels or Stories around these concepts to potentially go viral with your content.
You should also look for hashtags for Instagram Reels' viral videos. The reason for this is that a lot of factors weigh in to get algorithms to push a video and make it viral. And every little thing adds to your odds of going viral on Instagram.
Make Short Reels
The attention span of people online has reduced to a mere 7 seconds. If you can't get their attention in that timeframe, you'll lose them forever. Make sure to make your Insta Reels short and you should get straight to the point before they get bored and scroll up.
According to a recent study by Hootsuite, Reels get up to 300% more engagement than other IG videos. That makes Reels an ideal format to get the attention of your audience and go viral.
Hook, Story, Call-to-Action Framework
While you never know which video will go viral, there is a proven pattern that you can follow to increase the odds of getting your Reels to go viral.
We call it the hook, story, and call-to-action framework.
Hook: refers to an attention-grabber statement, claim, or statistic that you tell or show in the first few seconds of a video. Idea is to stop the scroll and hook your audience to whatever you're saying or showing. You may use viral Instagram hashtags and come up with a hook that aligns with that.
Story: It is the main content that consumes most of the video's duration. During this time, you provide them with the content that you promised in the hook.
In other words, you're delivering on your promise and providing something valuable that can improve their health, personal or professional life, or help them learn interpersonal skills.
Call-to-Action: It's the final 3 to 5 seconds of your Reel where you ask them to take a specific action. Depending on the goal of individual content, you may ask them to click your bio link to grab a freebie, tap the follow button, or maybe leave a comment.
Hashtags For Reels
Adding the Right hashtags plays an important role in increasing the prospects of a video going viral.
The Instagram algorithm scans through your video's hashtags to decide what your content is all about. It then pushes your video in front of an audience that is interested in those topics and hashtags.
There are hashtags with millions of views (viral Instagram hashtags) and there are thousands of views also. You need to use a mix of those to hit a sweet spot for pulling in a considerable audience to your Reels.
Instagram allows users to add as many as 30 hashtags in the description of their Insta Reels and videos. That provides you enough space to cover a range of topics and viral hashtags for Reels to get virality.
Stay Consistent
The importance of publishing content regularly on any social platform can't be overstated. This is a fundamental ingredient of building a loyal audience and getting viral videos. Publishing valuable content consistently using a combination of viral Instagram hashtags and small hashtags is a great way to get viral Reels.
It is an extremely rare possibility that your first video will go viral. Getting viral Reels and videos on Instagram is all about creating a content schedule targeted toward your ideal audience and staying consistent with publishing valuable content.
Final Words
We have explored the most important steps about how to make a viral video on Instagram: from hashtags for Instagram reels viral video to hook, story, and CTA framework. While there are so many things that go behind the scenes but the above-mentioned steps should be your roadmap to get Insta fame and virality.
If you stay with these, you'll eventually get an Insta hit and will be able to grow on the platform as you've never imagined. What are your biggest takeaways from this blog?