Instagram's Blue Checkmark: The Ultimate Verification Guide

Instagram's Blue Checkmark: The Ultimate Verification Guide

Nothing says “I'm Real'' on Instagram like a blue check mark beside your profile name. Instagram launched this blue checkmark feature to identify original accounts against a rush of fake and fan-made accounts.

This coveted symbol is now a sign of authority and legitimacy for brands and influencers who are using the platform to grow their business and presence. This is your ultimate guide on how to get Insta verified and grow your business. Keep reading.

In this guide, you'll learn:

  • Why Instagram's Verification Is Important?
  • Do You Need 100 Followers On Instagram To get Verified?
  • How To Get A Blue Check On Instagram?
  • 7 Actionable Tips To Get Insta Verified
  • Frequently Asked Questions (FAQ)

Why Instagram's Verification Is Important?

Instagram's verification will give your account the Instagram verified symbol (the check mark badge). Here are some of the benefits you may enjoy once verified on Instagram:

  • The blue checkmark shows that the profile belongs to the brand or influencer it claims to be. It builds the trust of the audience with your account which ultimately results in more engagement, more followers, and growth for your brand. 
  • It should be noted though, that getting a blue checkmark alone will not get you a spike in engagement. You need to post engaging and valuable content as well to get boosted engagement and following.
  • Getting the verification badge will unlock the premium Instagram features available to verified accounts only. These tools will help a lot and make it easier for you to reach and engage more audiences.
  • One of the features is to be able to include a clickable link in your Instagram stories. It gives your account more opportunities to channel social traffic to your business's website or online store.
  • All these perks offer a lucrative opening for brands and businesses of all sizes to use the platform to grow and scale.

Do You Need 1000 Followers On Instagram To get Verified?

The simple answer is no. You don't need 1000 followers on Instagram to get verified. You need to have a public account, a complete profile (profile picture, bio), and at least one post to be considered, though. Instagram does say that your account should be “notable” to get the coveted blue tick on your profile. 

One quick way to grow your following and credibility is to buy Instagram followers. This will speed up the growth process and builds authenticity with your target audience when you already have a following.

Your account is notable if people look for you more often on Instagram. The next section outlines all the basic requirements for getting Insta verified.

What Are The Requirements For Instagram's Blue Tickmark?

Here are 5 basic requirements for all accounts to be eligible to apply for a verification badge on Instagram:

  • Authentic:  Your account should represent a real brand, business, or person.
  • Unique: Only one account can be associated with a real business or influencer.
  • Public: Public accounts are eligible for getting verification badges.
  • Complete: A complete account has a professional profile picture, a bio,  and at least one post on the account.
  • Notable: As per Instagram, a notable account is highly searched for and is well-known.

How to get a blue check on Instagram

Here are 6 simple steps on how to get a blue check on Instagram in 2023:
Step#1: Log in to your Instagram account and tap the burger menu at the top right corner.
Step#2: Tap Settings
Step#3: Tap Account
Step#4: Tap Request Verification
Step#5: Fill in your details in the application form;
Your legal name
Your working name
Select your industry
Submit an official ID. For individuals, it can be your passport or a driving license. For businesses, it can be a utility bill or any official business document.
 
Step#6: Tap Send
Bravo! You have applied for the verification badge. It may take a few days, a week, or up to 30 days to receive a response from the Instagram verification team. You will receive the yes or no response within your notifications tab. Instagram will never email you or reach out to you otherwise.
 

6 Actionable Tips To Get Insta Verified

1. Look For Fake Accounts
If you find a lot of fake or fan accounts impersonating your brand, then you'll most likely get verified if you apply for that. This is because this shows that you have a notable profile and people are searching for you on Instagram.
 
2. Don't Crosslink In Your Bio
Instagram doesn't like you to link to your other social accounts like YouTube, Twitter, etc. They are comfortable if you link to your landing page, or website, though. So, if you want to get a verification badge, then don't link to other social profiles outside of Instagram or Facebook.
 
3. Build Likeability
Social media is all about likeability and relatability that you- the content creator, can build by providing valuable and authentic content. Instagram is no different, either. If you have built a following that likes you, engages with your content, and searches for you with your brand's name;  then there's a high chance that the Instagram verification team will give you the verification badge.
 
The Instagram team surely has access to the analytics of accounts and they know if your account is a highly searched-for profile or not.
 
 4. Honesty Is Key
When applying for Instagram verification, you should be honest and truthful. Don't hide your real name and choose an appropriate category that your business or brand best relates to. Also, get to know the Best Time to post on Instagram in order to beat your competitors. 
 
Never try to temper your official documents. Instagram has clearly stated if they catch that you have tempered with your real data at any stage, they'll not only cancel your verification request, they'll delete your account.
 
5. Complete Your Profile
As mentioned earlier, a complete Instagram profile. A complete profile consists of a professional profile photo, an optimized bio that gives a glimpse into what your business is all about, and public accessibility.
 
One additional thing which is also desirable is that your profile should have at least one published post on your account (which is not enough,  for sure! You should have posted a lot of high-quality and engaging content).
Completing your Insta profile can help you get blue check Instagram and get more reach across the platform.
 
6.  Keep Trying
There's no guarantee that you get approval the very first time. You may or may not.  If the Instagram verification team turns down your verification request, then you may wait for 30 days and submit the request again.
 
During this period, you have the opportunity to level up your content strategy, bring more value to your audience, and grow your following. 
All this will add up to your prospects of getting accepted the next time you apply.
 

Final Words

Blue check Instagram adds benefits to a profile like brand credibility and increased searchability. But it doesn't end here. To build a successful brand on Instagram, you need to have a well-worked content strategy, add unique value to the lives of your audience, and be authentic about what you say.
 
We believe that this blog will be your guide to getting Instagram verification and winning the game with a holistic content creation strategy.

Frequently Asked Questions (FAQ)

Can I Buy Instagram's Verification Service?
No. If someone is telling you that they can get your account verified within a few hours (yes! there are scammers out there claiming that), just block them. Instead, just follow this guide and you'll be able to get verified.
 
How Many Followers Are Required To Get Instagram Verification?
There is no specific follower number required by Instagram to get a verification badge. Having a following before submitting a request for verification helps, though.
 
How do I know That I Have Been Accepted Or Rejected?
You'll receive a notification inside your account's Notifications tab. Instagram will never send you an email or call you for that purpose.
 
Is Instagram Verification Free?
Yes. There is no cost involved, whatsoever. The Instagram team will never contact you directly or ask you to pay for this service.
If you receive a call from someone saying they're from Instagram support, they're scammers. You should just reach out to their support via online chat or email and report the details. Don't proceed with the scam caller or share any personal information with them.