It is somehow very important for social media influencers to decide a perfect time of posting on Instagram to get the maximum likes, views, and shares.
Increase Your Following
To make a sizeable Instagram following you have to create interesting and informative content that the audience wants to watch and see. However, if you don’t post the content at the right time most of the people will never see it and miss out on your special posts. So you need to figure out what is the perfect time to post on Instagram so that maximum audience can see it. The easiest way to find out the ideal time for posting the content is by testing the timing of your post in order to see which time of posting the content generates a good amount of audience engagement.
In case you are a very busy person and you don’t have time to conduct your own test then there are many social media management platforms that could help you to conduct your tests very easily. One of the best platforms is Sprout Social with a total number of 24,000 customers. They conducted research last year in which they analyzed customer data to find out at which time and day social media posts generate the maximum amount of audience involvement.
Find the Best Time to Gather More Views
According to their research, they showed that there are certain times in a day that are ideal for generating the most amount of audience engagement on Instagram. They showed that on average the best time to post on Instagram in 2020 is between 2 pm and 3 pm. The level of engagement of the audience also depends on the type of content that has been posted. According to some research, the best time to post on Instagram also depends on what day of the week you are posting your content.
Don’t forget Instagram Algorithm
Instagram has changed its algorithm over the past few making it difficult for most of people to share posts on Instagram. It is your top priority to make your posts user-friendly and family. To succeed on Instagram you need to play the game well. If you consider your own workweek, you will notice that your daily routine will change from day to day so people will also comment on Instagram at different times. Most of the social influencers check their mobiles first thing after they get up. Monday morning is a bit hectic that’s why from Tuesday to Friday tends to generate higher engagement from the audience on Instagram.
Best time to post on Instagram on Monday
Monday is one of the most active days of the week. According to an analysis, the best time to post on Instagram on Monday is 10 am or 10 pm. Timeliness is an important factor in Instagram algorithms but it has become more important after 2018. According to another research statistic, it has been found that the peak time of audience engagement on Monday is at 11 am and 2 pm.
Best time to post on Instagram on Tuesday
As the week begins people get busy with their daily routines and they don’t have much time to look at each and every post in their 9-5 duty hours so if you want to engage most of the audience for your post on Tuesday then the best time to post on Instagram is at 8 am -6 pm. Sometimes it has been found that most of the people’s engagement on Instagram posts on Tuesday is at 7 pm.
Best time to post on Instagram on Wednesday
On weekdays people usually check their phones during lunch when they have free time or at the end of the day when they have lost their whole energy. So on weekdays especially on Wednesday, it has been found that most people use Instagram from 11 am – 3 pm or 5 am sometimes. So the most of audience engagement during the weekdays is between lunchtime and evening tea. If you want to engage most of the audience or a specific audience then you should post the content that the audience really wants to see or know.
Best time to post on Instagram on Thursday
It has been reported that most of the audience engagement takes place on Thursday. Most of the people participate in social media discussions on Thursday. It is likely to found that Thursday is the top-ranking day during the whole week for the audience to participate on social media posts and especially on Instagram. Although it has been reported that those people are active during the whole day but still there are certain times when we see the peak. So keeping it all in mind the best time to post on Instagram on Thursday is between 5 am – 4 pm.
Best time to post on Instagram on Friday
As the weekend in most of the countries start from Friday so people are more active on the social app on Friday. If you want to beat the algorithm in 2020 than you really need to optimize your posting time if you want to get the majority of likes and views. Instagram is prioritizing new content these days on people’s feed so if you post at a time when most of the people are scrolling the app then you will gain the maximum likes and views. Best time to post on Friday are at 5am,9am,10am,11am,1pm, 2pm and 4pm.
Best time to post on Instagram on Saturday
If you want to post on Instagram on weekends and you want to gain maximum audience attraction then Saturday is the best day on weekends to post on Instagram. The best time to post on Instagram on Saturday is around 11 am. This the time when people are having brunch and they check their phones. Most of the people are hanging out with their friends at this time and they enjoy scrolling through Instagram. So don’t just stick on a specific time only days of the week are equally important in gaining the audience involvement on your posts. These the average times when you can post on Instagram in 2020.
Best time to post on Instagram on Sunday
Sunday is not a good day to post on Instagram. Sunday is the worst day to post on your Instagram account. If you want to take a break from work and want to relax than Sunday is the best day to relax. As on Sunday people are mostly busy with their household tasks and some of the people hang out with their friends and don’t use social apps mostly. So if you are looking forward to a day to take a break than Sunday should be that day. You can post on Instagram for the rest of the week at different times.
Best time to post on Instagram during COVID – 19
COVID-19 has a great impact on the social media platform usage it has been reported by sprout that the lockdowns during COVID-19 have increased the social media usage massively. There are certain shifts in which a significant amount of people are using Social apps especially Instagram.
Instagram usage has increased massively during the past few months as people are in their homes and they don’t have much to do. During the COVID-19 the data collected between March and April suggested that previously the best time to post on Instagram was 11 am – 2 pm daily. Now, it has been observed that out of an overall very busy span of weekday and working hours time, Monday, Tuesday, and Friday at 11 am and Tuesday at 2 pm is the best time to post on Instagram during COVID – 19. So now on Instagram, the opportunities have stretched out that reflects people are spending more time on Instagram as they are at home. It seems like people are looking for a distraction during COVID – 19 which is the key opportunity to post your content on social apps and gather the audience involvement. This data is perspective and various factors play their role but these data points can help you to make an initial strategy to post your content on Instagram. The best way is to experiment and see how your audience responds at different times in a day. It also depends on what you post and how you engage the audience. There is also one more factor that is the goal of your posts that helps you to gather the audience.
Best time to post on Instagram to get more likes
Instagram has more than one million active users that log in every month. Although likes aren’t the only factor for your success on Instagram but they do help to keep your content at the top of your ideal audience feed. There are different researches on the best time to post content on Instagram to get more and more likes. As mentioned above the best time to post on Instagram is between 2 pm and 3 pm. According to some reports, this is the best time to get likes on Instagram is between 2 pm and 3 pm.
There are many other factors on which the likes and views depend. For example, the content that you are posting. There are different ways to get likes on Instagram. Images are the most important part of your post so always start with them. Always use hashtags in captions. Like other posts so that people like your posts too. Make a schedule of time to post your content on Instagram. Try to run and win the contests. Apart from a proper time to post content on Instagram these factors play important roles too. So follow the instructions if you want to get more likes on your post on Instagram.
Post Frequently On Weekends
Depending on where your audience is based, you need to make frequent posts every hour or so. For example, if your viewers, customers, or audiences are located in the United Kingdom, you should post more engaging content during the weekends. The reason why you should post more during Saturday and Sunday is that people usually don’t work much during these two days. Most of the school and college students also do more socializing during the weekend. In short, you can generate more views for your content if you figure out what time of the day people use Instagram more frequently.
If you have already planned about posting your content throughout the week and don’t have time to make at least one post on a certain time as per your schedule. You can make the use of an Instagram feature known as a buffer. It allows you to schedule your video, image, or post ahead of time by setting the time and date on which you want it to be posted. Unfortunately, Instagram does not have this feature in the account directly but you have to use Buffer separately which is a third-party application for scheduling the Instagram posts on your personal or business account.
Do your Own Test
Though I have already explained all about the best times for you to post your content on Instagram. But you still need to conduct your own research to find out what time of the day and what days of the weeks you get more views on your Instagram posts. Also, you need to understand the difference between content and compelling content to increase the engagement of your posts.
If you are running your business on Instagram, make sure to allow your audience to interact with you via DM and private messaging. It will build a trustworthy relationship of your brand with the customers, thereby enabling you to keep up with everyone. This will further help you in the future when you are to send important notifications, promotional offers, and discounts. You can drop a direct message to your customers’ inbox notifying them of your latest product launch and promotional offers during holidays.
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